Feel present.
Feel like yourself.
La Perse is a private grooming ceremony and an organic product collection. A 60-minute ritual combining precision barbering, binaural sound and facial massage, at our Soho studio, or continued at home.
*By appointment only · Limited studio slots
The Binaural Ritual
A sensory ceremony combining precision grooming, binaural sound, and facial massage. You arrive as you are. Use your imagination and travel where you want to be. You leave more present, more grounded, more yourself.
Noise-cancelling headphones. Binaural soundscape. Mind quietened.
Face Oil. Jaw, temples, forehead, scalp. Tension released.
Lavender notes open sinuses. Relaxation deepened.
Cool towel. Skin toned. Alert yet calm.
By appointment only · Limited studio slots available
Formulated with intention
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La Perse EAU DE PARFUM
Regular price £80.00 GBPRegular priceUnit price per -
FACE CREAM
Regular price £45.00 GBPRegular priceUnit price per
Parsa Rad
Founder, Master Barber & Designer of La Perse Binaural Ritual
La Perse came from a realisation that something essential had been lost. Not just in grooming, but in the way we take care of ourselves. The time we give to it. The attention we bring to it. The respect we hold for it.
Every day I see how quickly everything becomes transactional. Efficient, but empty. Routine, without meaning.
La Perse was built as return to something more considered. More human.
At its core, it is about connection.
Connection with yourself, through care, through touch, through presence.
The way a moment can shift when it is done properly. With intention. Without rushing.
Everything at La Perse is designed around that idea. Not just the result, but the experience. The interaction. The environment.
Because how you feel during the process matters as much as the outcome.
La Perse is not about adding more. It is about restoring what was already there — but forgotten.
A sense of grounding. Of clarity. Of being present.
What gentlemen say after the chair
5.0 from 85+ Google Reviews ★★★★★
"Parsa has an incredible gift. Every visit feels like a reset — not just for my skin, but for my mind. The attention to detail is unlike anything I've experienced."
"I started going to Parsa over 15 years ago. The consistency, the care, the ritual — it's the one appointment I never cancel."
"The 3D immersive sound experience during the treatment brought back the pure happiness of my childhood. I didn't expect that. It's extraordinary."
Questions men often ask us
From the chair at Berwick Street to your bathroom shelf - Parsa Rad answers the questions he hears most from his clients.
What is the Binaural Ritual?
It's a 60-minute grooming ceremony combining precision barbering, binaural sound through noise-cancelling headphones, and a structured facial and scalp massage. Every step uses La Perse organic formulations. You arrive stressed. You leave present.
Who is Parsa Rad?
I've been a barber for over 20 years, working with clients across London, the South of France, and Switzerland. La Perse is the culmination of everything I've learned about what men need, not just from grooming, but from the experience of being cared for.
Where is La Perse located?
Berwick Street, Soho, London. The studio is private — by appointment only.
Can I buy products without booking?
Yes. The full collection is available online with free UK delivery over £40. The products are designed to extend the ritual — they're most effective when you understand the system.
Do you offer the ritual for hotels and spas?
Yes. Designed for hotel spas, wellness suites and premium in-room offerings. Minimal equipment, maximum impact. Contact us for partnership details.
A considered approach to daily care.
Rituals, product guidance and the principles behind the La Perse approach. Delivered to your inbox.