Premium personal care for the passionate. Crafted by award-winning international barber, Parsa Rad. With two decades of experience and a private studio in the heart of Soho, Parsa has personally formulated the unique botanical blends in La Perse products.


Indulge yourself or a loved one in the complete La Perse range. The perfect combination for maintaining a simple yet luxurious & healthy routine for your face.



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Fraser Bush
2 months ago

The experience was top notch - Parsa's beard expertise is unmatched, plus the oils & scents used throughout the process make it very relaxing

Stephan Charalambous
2 months ago

Parsa is a true master of his craft. His level of professionalism, care and attention to detail are unmatched. Thank you Parsa!

Ed Abedian
6 months ago

Parsa is exceptional. I now realise I have been wasting my time for so many years with other barbers and hairdressers. Meticulous, impeccably clean, and a warm personality. Thank you, Parsa. Loving your perfume and shaving range. Keep them coming!

Ben Bardsley
8 months ago

If you are a smart professional who cares about your look, Parsa is you man - Best hairdresser in London - Fact. Unparalleled service and product. Met Parsa 4 years ago - being seeing him religiously every month since. Highly recommend 💯.

Rasoul Shams
7 months ago

Brilliant haircut, and a fantastic barber and stylist! Parsa is amongst the few barbers I’ve seen that truly love their job, are proficient at their job and care for the service they provide. I highly recommend him.