Founded by Parsa Rad, a multi-award-winning master barber, La Perse is on a mission to inspire the pursuit of our passions through authentic personal care rituals.
Parsa’s storied journey in the world of personal grooming began at the age of 15 when he embarked on his apprenticeship in the art of barbering. Over the years, he honed his skills through rigorous training and dedication. Mastering the art of cutthroat shaving and culminating in the opening of his own studio at just 19 years old.
Parsa’s talents caught the attention of international markets. However, it was the allure of London that beckoned him. He moved, and soon afer made a name for himself in the city, working at prestigious establishments such as The Refinery in Harrods and Mayfair. His passion and creativity soon earned him recognition, and in 2014, he was crowned Britain’s Best Shave Master and Barber of the Year, featured prominently in Esquire magazine and BBC documentaries.
Today, La Perse stands as a testament to Parsa’s unwavering commitment to quality and innovation. Our inaugural product, the La Perse Eau De Parfum, is a testament to Parsa's dedication to crafting premium personal care experiences. Born in Grasse and made in Mayfair, this tantalizing blend of fresh Orange Bergamot, clean Amyris, and spicy Coriander, embraced by warm Sandalwood, Leather, and Musk, is just the beginning of our journey.
At La Perse, our principles guide every decision and action we take. We are passionate, original, and compassionate in everything we do, ensuring that every La Perse experience is as exceptional as the individuals we serve.
Join us on this journey of passion and authenticity. Welcome to La Perse.