— The Studio

Berwick Street.
Soho.

A private space for grooming as it should be. By appointment only, with Parsa Rad.

Book via WhatsApp
— Founder

Parsa Rad. Master barber.

Twenty years of practice. Across Mayfair & Soho.

Esquire's Barber of the Year. Britain's Best Wet Shaver. Featured in British GQ, Mr Porter, and The Refinery.

Now working from a studio on Berwick Street. By appointment, one client at a time.

— Services

The studio
experience.

01
— The signature ritual

The Binaural Ritual

A sixty-minute sensory ceremony. Hot towel cleanse, binaural soundscape through noise-cancelling headphones, structured facial and scalp massage, warm and cold towel work, finishing care. The full La Perse experience.

From £95 60 minutes
02

La Perse Shaving Experience

Traditional wet shave. Precision blade work, scented hot and cold towels, finishing balm.

£80 45 minutes
03

Haircut & Finish

Personalised cut and finish. Twenty years of experience cutting for editorial, fashion, and clientele who don't have time for mediocrity.

£80 45 minutes
04

Beard Trim

Sculpted with scissors, not just clippers. Shape considered for face, profession, season.

£40 30 minutes
05

Threading

Brow and detail work. Precise, considered, traditional.

£25 15 minutes
— On request

International appointments and private group sessions available on request. Enquire via WhatsApp.

Berwick Street.
By appointment.

Studio diary kept short. Booking direct with Parsa via WhatsApp is the fastest path.

Book via WhatsApp
Berwick Street · Soho · London W1