Bergamot
Sun-warmed Italian citrus. Sparkling, slightly bitter, and the brightest note in the opening.

A masculine eau de parfum drawing on Persian heritage. Top notes of bergamot and saffron, a heart of oud, base of leather and amber.
The Face Wash opens the ceremony. Parsa uses it before every studio consultation and recommends it as the pre-shave step or daily cleanse at home. See the steps that follow.
Face Wash. Hot towel. Pores opened.
Binaural soundscape. Mind quietened.
Face Oil. Jaw, temples, forehead, scalp. Tension released.
Lavender notes. Sinuses opened. Relaxation deepens.
Skin toned. Alert yet calm.
Face Cream and Eye Gel. Hydrated. Complete.
Every ingredient earns its place. Nothing is decorative. Each one was chosen because Parsa has seen its effect on real skin, over twenty years in the studio.
Sun-warmed Italian citrus. Sparkling, slightly bitter, and the brightest note in the opening.
Confident and golden. Gives the first impression its zesty, generous character.
Often called West Indian sandalwood. Soft, creamy and gently woody, it warms the heart of the scent.
Spicy and faintly green. Adds movement and texture between the citrus opening and the woody base.
Deep, resinous, prized in Persia for centuries. The defining signature of La Perse.
Smooth, milky, quietly luxurious. Anchors the fragrance with a refined creamy warmth.
Smoky and refined. Lends the dry-down a sense of presence and masculinity.
Soft, skin-warm and lingering. Creates the trail that follows you through the day.
Earthy with a hint of sweetness. Rounds out the dry-down and ties the woody base together.
What our clients say
Frequently asked
From the chair at Berwick Street to your bathroom shelf -- Parsa answers the questions he hears most.
The La Perse Face Oil is formulated specifically for men's skin, which is thicker and more prone to razor irritation. It combines organic plant oils with anti-inflammatory botanicals to calm post-shave redness while deeply hydrating. Unlike many face oils, it absorbs quickly without a greasy finish, making it ideal for sensitive, dry or combination skin types.
Start with a quality face wash to remove impurities without stripping the skin. Follow with an oil or moisturiser -- the La Perse Face Oil or Face Cream work as standalone daily products. Eye gel addresses puffiness and dark circles. The key is consistency and using products formulated for men's skin, which has different needs to women's.
Yes. The La Perse studio is on Berwick Street, Soho. Sessions are by appointment only and include the full Binaural Ritual, 60 minutes of precision grooming, binaural sound through noise-cancelling headphones, and facial massage. Book via WhatsApp or through the website.