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Where it sits
in the ritual.
The Face Wash opens the ceremony. Parsa uses it before every studio consultation and recommends it as the pre-shave step or daily cleanse at home. See the steps that follow.
Deep cleanse
Face Wash. Hot towel. Pores opened.
Immersive audio
Binaural soundscape. Mind quietened.
Facial & scalp
Face Oil. Jaw, temples, forehead, scalp. Tension released.
Warm towel
Lavender notes. Sinuses opened. Relaxation deepens.
Cold refresh
Skin toned. Alert yet calm.
Finishing care
Face Cream and Eye Gel. Hydrated. Complete.
What our clients say
Pairs with Face Wash.
Frequently asked
From the chair at Berwick Street to your bathroom shelf -- Parsa answers the questions he hears most.
What is the best face oil for men with sensitive skin?
The La Perse Face Oil is formulated specifically for men's skin, which is thicker and more prone to razor irritation. It combines organic plant oils with anti-inflammatory botanicals to calm post-shave redness while deeply hydrating. Unlike many face oils, it absorbs quickly without a greasy finish, making it ideal for sensitive, dry or combination skin types.
How should a man build a proper skincare routine?
Start with a quality face wash to remove impurities without stripping the skin. Follow with an oil or moisturiser -- the La Perse Face Oil or Face Cream work as standalone daily products. Eye gel addresses puffiness and dark circles. The key is consistency and using products formulated for men's skin, which has different needs to women's.
Can I book a private grooming session with Parsa Rad in London?
Yes. The La Perse studio is on Berwick Street, Soho. Sessions are by appointment only and include the full Binaural Ritual, 60 minutes of precision grooming, binaural sound through noise-cancelling headphones, and facial massage. Book via WhatsApp or through the website.