Parsa Rad.
A master of his craft.
Barber of the Year, now creating experiences that make you feel present. Fifteen years in the heart of Mayfair and Soho. Every product, every ritual is an extension of that legacy and care.
Grooming was never about vanity. It is about discipline. A daily act of respect for oneself and for those around you.
— Parsa Rad, Founder of La Perse
A craft shaped
by 15 years
of discretion.
Parsa began in the most demanding grooming environments in London — the private suites of Mayfair and Soho, where excellence is expected and mediocrity is not tolerated.
His clientele is not a list of names. It is a testament to trust, excellence and craft.
Over fifteen years, Parsa refined not just his technique but his philosophy — that grooming is an act of intention, not habit.
Recognised
where it counts.
"Barber of the Year — the definitive craftsman in London's most competitive grooming landscape."
Esquire Magazine · Award
"A collaborator who understands that the modern man's grooming ritual is as considered as his wardrobe."
British GQ · Royal Wedding Feature
"Britain's best wet shaver — a standard that has remained unchallenged."
Hairdressers Journal · Braun Award
La Perse is not a product range.
It is a system of care.
Every formulation begins with one question: What does the skin need at this moment in the ritual?
The six-step ritual is not marketing. It is the distillation of fifteen years spent understanding how skin responds to heat, to touch, to time.
La Perse extends an experience that begins in a private suite in Soho and continues, every morning, in your bathroom.
Begin the
ritual.
The six-step La Perse ritual. Formulated with intention. Grounded in fifteen years of craft.